If AirAsia is a data rich company that could be worth billions for its data alone, what does that make Malaysia Airlines, that has flown passengers for 50 years longer: Airline passenger data is meant to remain confidential, never meant to be traded

 by Ganesh Sahathevan 

Malaysia Airlines traces its history to Malayan Airways Limited, which was founded in Singapore in the 1930s and flew its first commercial flight in 1947.


AirAsia started operations in 1996. It is popular, but it lags Malaysian Airlines by close to a half century. That alone puts Malaysian Airlines flight miles ahead in data terms, so if AirAisa is "data rich", Malaysian Airlines would be, in relative terms , Fort Knox.
On the other hand, there may be reasons why airlines cannot trade in passenger data. 

Stanley Choi not ruling out buying more shares in AirAsia

Tuesday, 09 Mar 2021

Stanley Choi Chiu Fai: “AirAsia’s growing and diversifying portfolio, based on rich and massive data of customers accumulated over 19 years in the aviation business, makes it attractive as data is the next big thing."

KUALA LUMPUR: AirAsia Group Bhd’s strength in big data makes it an attractive investment portfolio, despite the challenges the aviation industry is facing now, and there are possibilities to increase the stake in the future, said Stanley Choi Chiu Fai, who emerged as a substantial shareholder in the company.

“AirAsia’s growing and diversifying portfolio, based on rich and massive data of customers accumulated over 19 years in the aviation business, makes it attractive as data is the next big thing.


“All businesses have to change and keep improving. With today’s increasing digital audience, the role of technology in business strategy must keep pace with its growth. AirAsia has already done a lot before the pandemic and keeps doing well, making it attractive for investment, ” he told Bernama.

Hence, Choi said he won’t rule out the possibility of increasing his stake of 332.5 million shares equating to 8.96%, acquired via a private placement.

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“I don’t rule out the possibilities. It is a public listed company. I keep that option open.”

Among others, AirAsia’s Super app has 16 million monthly active users (56 million pre-Covid-19 pandemic) and emerged as the app of choice in South-East Asia and Asia in general, and making e-commerce available/accessible for 700 million population in Asean alone and 4.5 billion across Asia.

“Besides, AirAsia is one of the best managed carriers in the world. Its fundamentals are so solid. Once the timing is there, I believe that AirAsia, along with other airlines, would bounce back and AirAsia would be among the first to do so, ” he said.

Hence, the investment decision was made based on the fundamentals, supported by vaccine rollout across key markets, followed by the recovery of travel and tourism across Asia, he said.

“It will even take one or two years before the travel and tourism industry will fully recover and the potential is tremendous. So, my investment is for long term, ” he said when asked on his holding tenure.

Choi is the chairman of Head & Shoulders Financial Group, as well as the chairman and executive director of International Entertainment Corp, which is listed on the Hong Kong Stock Exchange.

He is also the only co-founding member from Hong Kong for YunFeng Capital – a private equity fund started in 2010 by a group of successful entrepreneurs and influential industry leaders. — Bernama